Ideal Home Show selects Firetext as finalist in its Inventor of the Year competition

(March 09, 2011)

Suzi Perry will name the Inventor of the Year on March 23rd at Earl’s Court

Firetext, the only standalone texting smoke alarm, has impressed the panel of judges at this year’s The Ideal Home Show and has been selected as one of five finalists in the Inventor of the Year competition (over 16s category).

The Ideal Home Show, which runs this year from March 11 – 27th at Earl’s Court, has seen some iconic product launches in previous years, and this year promises to be no exception.  The finalists will all be shown at the popular Ideal Home of the Future feature, hosted by ‘Ideal Gadgets’ ambassador Suzi Perry.  The competition invited entries from any aspect of the home at all, from a kitchen tool, high-tech home entertainment gadget, to a piece of future thinking furniture.

Suzi Perry, comments "The ‘Ideal Home Inventor of the year' competition offers Britain's creative community a unique public platform to shine and ultimately be discovered."

Firetext is no stranger to winning competitions, having been the central region winner in a 2010 nationwide competition run by Barclays Bank to find innovative new enterprises.  This competition attracted over 3,500 entries and the winners were voted for by the public.

Firetext can send text messages to up to four mobile phones (as well as emitting an audible alarm) if it is triggered by smoke in the house.   There is no other standalone battery-operated smoke alarm that texts individuals’ mobile phones on the market, even though, with more mobile phones in the UK than there are people, it is the obvious way to alert people, and their relatives, to a house fire.

Matthew Newman, entrepreneur and Firetext inventor, says: “I am really excited that Firetext has made it into the final five inventions in the Ideal Home Show’s Ideal Inventor of the Year competition.  The Ideal Home Show is the leading event of its kind in the UK and this competition will have attracted a lot of entries so I am very proud of this achievement.  I look forward to seeing all the finalists’ ideas on March 23rd at Earls Court.”

Matthew invented Firetext when he was looking for a smoke alarm that could text him to tell him if there was smoke in his house when he was away, but couldn’t find a standalone one. 

Matthew says: “The great thing about Firetext is that it is not only the person who lives in the property who can receive the alerts, but also up to three others too. This makes it very useful for people who are concerned about vulnerable relatives and friends, such as the elderly and infirm.”

Firetext is particularly good for:

-       people who travel a lot and leave their property empty

-       people with vulnerable relatives, such as the elderly and infirm, who live alone

-       the hard of hearing

-       people who leave teenagers alone in the house on occasion

-       people with pets being left in the house on occasion

-       landlords

-       small business owners

Firetext is currently available online from and retails at £89.99.

Firetext has undergone trials at the Hertfordshire Fire Authority and the Alzheimer’s Society. 

girl fitting firetext

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